Products in Startups and Late Stage Companies FAIL Because
of No Market Need
You have an amazing new technology with untold promise, but how do you find that elusive product-market fit? Wouldn’t you rather be in that elite class of companies boasting product success?
We know you want to fit with your customers. We know you have the vision and conviction to make the world better with your technology. Our services are the key to selecting the right strategy to skyrocket to the top.
Services to maximize your technology's market potential
With the right guidance, you will understand your market, your customers, and the value you bring to them. That means you build the right thing to disrupt the market. I unwaveringly believe that in technology, solving the right problem is just as crucial as solving the problem right. That is the secret to business success. I trained in the hardest technical problems, but knew that integrating in business and product expertise was key to unlocking the biggest wins with deep tech hardware.
Take Your Company to the Next Level
New Market Discovery
Stop playing ‘target market roulette’ and select the right target market for your technology with confidence. Certified Where To Play Market Opportunity Navigator practitioner.
Go-To-Market Strategy
Roadmap your market strategy and prioritize your follow on markets to ‘knock down all the bowling pins’. Integrate market strategy with technology strategy.
Product-Market Fit
Understand and define your customer using customer discovery. Communicate your unique value by solidifying your value proposition.
Product Definition & Use Case Definition
Flush out customer use cases. Design a minimum viable product that delivers maximum value with the minimum resource spend. Hook those customers in early and grow that base with a strategic product roadmap.
Innovation Portfolio
For later stage companies, devise a repeatable and transparent stage-gate process to suss out the ideas with the most promise. Tailor the process level to the company’s risk tolerance. Align internal stakeholders and maximize efficiency for innovation success in the marketplace.
Evidence-based Methods Deliver Results
Start sprinting in the right direction
Whatever offering you select, you will amplify your business efficiency and up your credibility with internal and external stakeholders because you now have a plan, with the data to back up your decisions. Your confidence will give your company the turbo boost it needs to run fast in the right direction.
